The largest bookmakers in the world

racing services

New players usually make their first steps in betting with domestic bookmakers. Their choice falls on this or that bookmaker company based on the advice of a friend, neighbor, or read the review, rating in internet. Players try to find a foreign bookmaker who plays fair and has a good reputation around the world.

William Hill

If you do not see British bookmaker William Hill at the top of any rating of foreign bookmakers, you can safely close this rating, as it is clearly not objective. The biggest British bookmaker has been on the betting market for over 80 years. However, William Hill is world famous not because of its age, but because of its reliability and wide line, which is worked on by the best analytical staff.

Despite the bookmaker’s shaky position in 2010, when the office was accused of blocking players’ accounts, it managed to correct the situation and get out of the crisis.


A pioneer bookmaker – that’s a fitting term for Bet365. Although Bet365 betting company was launched only at the beginning of the 21st century, it is already included in the list of world bookmakers, setting the tone in the leading group of international bookmakers. 

For example,

  • In the 00’s Bet365 was one of the first to accept live bets, then one of the first to allow players to bet on cyber sports, and was also among the first to introduce a “bet buyout” feature. 
  • This approach to business, allowed Bet365 to “shoot up” in a big way and take a big share among all bookmakers.


BWIN is a world bookmaker which offers its players a high level of reliability, plus the bookmaker has one of the widest lines with nice odds.

The company is also widely known for its active PR campaign, during which it has successfully selected famous sports clubs, among them: Real Madrid, Milan, Juventus, Barcelona, Bayern, MJ and many other notable clubs.

Despite the fact that the company only accepts bets on the Internet, the company’s turnover is 4.5 billion euros per year. Bookmaker office trying to actively promote through one of the largest domestic portals, however, so far, all goes not so smoothly and the bookmaker is not very popular among domestic players.


Pinnacle is one of the largest bookmakers. Pinnacle is famous for the fact that it willingly accepts professional bookmakers and does not cut their accounts, even if the latter “forked”. It took Pinnacle a long time to open its own website, and when it did it faced many problems, but all of them are behind it now, and the bookmaker at the moment is one of the most famous and respected among the players of the betting.


SportingBet is an American bookmaker working since 1998. In addition to other currencies. This bookmaker is characterized by quite high odds, as well as small margins. Some people are put off by the minimum deposit of $20, but thanks to a large number of bonuses and promotions, even an inexperienced bettor can quickly win back the first deposit. This is a great betting option for players who actively follow US sporting events.

Author: Eddie Jordan

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